TCSE: Identity Design Case Study [concept]
The Technology Cluster South East scheme takes in the South East counties of ireland.
We used that geographical shape, combined with the ideas of technology and a networked cluster and came up with the basic concept for the logo.
The green and light-grey palette was chosen not only to reflect the Irish identity of the cluster but also the concept of growth.
The forms are kinetic - bubbling - looping - interconnecting. The 'Power in Numbers' tagline is set in a handwritten font to remind the viewer of the human element amongst all that technology: that technology begins as a human thought, often energetically worked out by hand on paper.