2. Understand Your Audience
Who you would like to visit your website and why? Armed with this information we can make sure that the website is correctly configured for your target audience.
- How will your customers use the website?
- Who is your target audience?
- What search terms or phrases do you think users will use to find your website?
- Are there any other websites that you like? Why do you like them? (navigation, design, imagery, colour, features etc).
- Who is your competition?