2. Understand Your Audience
1. Understand the Purpose of Your Website Start / Intro
Who you would like to visit your website and why? Armed with this information we can make sure that the website is correctly configured for your target audience.
- How will your customers use the website?
- Who is your target audience?
- What search terms or phrases do you think users will use to find your website?
- Are there any other websites that you like? Why do you like them? (navigation, design, imagery, colour, features etc).
- Who is your competition?